5/8/2012

Pinterest isn't just for big brands, Amber Wallor writes. The site's search tools make it easy to identify and engage users, allowing small businesses to research and reach out to social influencers in their neighborhood. "The greatest thing about Pinterest is that people go there to discover and be inspired by things. It's different than people shopping online where they usually know the exact thing that they're looking for," Wallor writes.

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