Marketing firm Nanigans is reporting that Facebook's new Sponsored Results ad units are showing 23 times higher click-thru rates than Marketplace ads, leading to a cost-per-click rate that is effectively 78% lower than the platform's typical marketplace units. Some ads are showing click-thru rates of 3%. "If they sustain, the numbers point to Facebook's growing ads business, and perhaps a greater focus on its search window in the future," writes Ingrid Lunden.

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