Stereotypes may arise when older people don't think of themselves as old but others do. An Oregon State University researcher found that consumption patterns can reinforce this image. However, "when people in their 80s or 90s exhibited characteristics that society tends to associate with people who are not old, such as being aware, active, safe or independent, they were viewed and treated as not old. In this way, they were able to age without getting old," said Michelle Barnhart.

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