11/8/2012

The phenomenon of "fat fingers," accidental clicks on mobile ads, has been quantified by GoldSpot Media. Judging engagement with content that lasted less than two seconds after an ad click as marking a fat-finger incident, GoldSpot determined that 38% of clicks on static banner ads it served were accidental, as were 13% of clicks on rich-media banners.

Full Story:
eMarketer

Related Summaries