A sleek look and soup-to-nuts approach to the property business makes Kinleigh Folkard & Hayward's Completely London magazine and blog stand out as a purveyor of content, Juliet Stott writes. Velocity Partners' "B2B Marketing Manifesto" e-book, Ted Talks videos, IBM's City One urban planning game and ShipServ's stop-motion animation video exemplify the creative use of media for content marketing.

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