11/16/2012

Brands have given Instagram's Web profiles a guarded welcome, in the hope that the platform will let their outreach find a broader audience, Cotton Delo writes. Some executives say more brand-friendly features are needed. "It's going to depend on how many additional hooks Instagram builds into the browser experience. ... If it becomes a rich engagement environment, then we'll consider it," General Electric's Paul Marcum wrote in an e-mail.

Related Summaries