Information gleaned from mystery shoppers has been used to help generate a 40% surge in conversions for some senior-living providers, according to A Place for Mom. "We've been doing it for about three years now, and we've seen some great news: The quality and speed of the responses from the individual communities has gone up sequentially each year that we've been giving them this data," said CEO Sean Kell. The services are particularly good at singling out weaknesses in marketing strategies that might otherwise go unnoticed, Kell said.

Related Summaries