An increasingly environment-conscious consumer base is helping to persuade hotel brands to adopt sustainable practices, this feature says. Several studies have revealed that more travelers are paying attention to green policies at hotels as the corporate segment also shows a rising sentiment toward environmental friendliness. "As a result, hoteliers are seeing that going green can give them a marketing edge among business travelers, especially for retreats, meetings, conventions and the like," said Gary Diedrichs of Green Traveler Guides.

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