Caesars Entertainment is a pioneer when it comes to guest loyalty programs because it offers opportunities for revenue growth in addition to just giving members free goodies, this feature says. The loyalty program offers deals that members can use right away, in the company's hotels and casinos. "You gamble and you get what you want. You play today you can eat today and stay today. We'll give you comps in advance and if you tell us you will play we believe you," Caesars CEO Gary Loveman said.