CNN will be targeting 13- to 17-year-olds with election-night results, emojis, gifs and stickers on the Kik messaging app. "For us, it is about creating a news habit for every generation on every platform," said Samantha Barry, CNN's head of social media.
Twitter will be live-streaming BuzzFeed's election-night coverage, with the companies splitting the advertising profits. BuzzFeed is also partnering with Keshet Studios to create a global version of the Israeli game show Touch, which asks players to touch their screens when they spot something wrong in the picture.
Jon Stewart kicked off his Comedy Central election-night coverage with an apology for having joked earlier in the day that he didn't intend to vote. Stewart said his comment had been a "stupid" joke that didn't work out. Eric Deggans writes, "Yes, it was that kind of night for liberals. Even a left-leaning fake news anchor had to start the night by seeking forgiveness for a screw-up."
President Barack Obama declared victory on Twitter within moments of the networks calling the election in his favor, highlighting the role social media played in both major parties' campaign strategies. The message said "Four more years" and was accompanied with a photo of Obama hugging first lady Michelle Obama. It rapidly became Twitter's most-shared message of all time, accruing about 300,000 retweets in about 30 minutes.
Participation is "the new equity for brands ... the new working capital," says Mass Relevance CEO Sam Decker. That makes social media a vital tool for companies hoping to engage their customers, says Decker, who works on community-boosting projects with entities such as the New York Giants and Patagonia. "It's not that brands have to converse one-on-one, but they're the host of the party," Decker says.