In an effort to increase sustainability, many companies are increasing recyclable content, using more renewable and bio-based materials, and working with other businesses to help increase recycling efforts, according to a senior manager from The Sustainable Packaging Corporation. However, businesses need to pay attention to the big picture when it comes to sustainability, a Product Ventures executive said. For example, when Missouri-based Boulevard Brewing Co. found out most of its bottles ended up in local landfills, the company started its own citywide glass collection and glass recycling processing facility.

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