12/31/2012

The annual marketing push in advance of Christmas drove the average cost of iOS loyal customer acquisition up from the year's low of $1.06 in October to $1.38 in November, according to Fiksu. During the same period, average free downloads for the top 200 iPhone apps in the U.S. declined from 5.4 million a day to 4.57 million a day. This year, instead of relying on the annual Apple freeze on App Store submissions, app marketers spent "more freely to get up into the coveted top apps lists before the flood of new users," writes John Koetsier.

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