A fruit-throwing challenge is part of a free mobile-gaming application from Coca-Cola highlighting its Fanta brand. Fanta Fruit Slam, available in Apple's App Store and as a Facebook app, can be played individually or competitively with friends and family. "Free-to-play games will also increase in popularity given that the majority of mobile users prefer not to pay for apps. We also expect to see more mature publisher models for mobile games," said Matt Shea, executive vice president of product development at WildTangent.

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