12/24/2012

An over-reliance on external distribution channels and a failure to properly segment messages are two of the top five content marketing mistakes outlined in this article by Patricio Robles. Avoid the poles of being too flashy at the expense of solid B2B content, or being bland and impersonal in pursuit of the serious business buyer. Finally, measurement of content return-on-investment must be carefully synced with an industry's unique sales cycle, Robles writes.

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