Golf clubs such as The Phoenician in Arizona and Indian Wells in California are relaxing their dress code for daily-fee courses, allowing players to wear T-shirts, gym shorts and even denim. "I don't think relaxing the dress code is going to increase our rounds by 10 percent, but I think if we chip away at those individual barriers that keep people from getting engaged in the game or wanting to play more often or wanting to come back, I think that collectively adds to the greater good," says Ryan Walls, senior vice president of operations at Troon Golf.

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