As consumers increasingly make their voices heard on the Internet, businesses are hustling to fuse old fashioned word-of-mouth marketing with modern social platforms, writes Amy Kauffman. Try encouraging bloggers to review your site and brand, making feedback easy for customers after they make purchases, and simply asking customers to tell friends and family about your business, she writes. "One of five customers will say something about your business just by asking them to," Kaufmann adds.

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