Grammy Awards organizers have launched a social trivia game to help promote the 2013 ceremony, with contestants competing for prizes donated by sponsors. Participants can earn points for engaging with Grammy Facebook pages, or completing lyrics-based quizzes or online scavenger hunts. "For us, it's all about adding to the social conversation, and it's all about finding new and different and innovative ways to engage with our audience," says Evan Greene of The Recording Academy.

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