Although display and search will still account for the largest share of mobile ad spending in the new year, in-application advertising should see the biggest proportional gain as overall spending in the field rises by more than half, predicts Informa Telecoms & Media. Global spending in mobile should amount to $12.8 billion in 2013, although it will be restrained somewhat by the lack of solid analytics that would persuade advertisers to commit more, Informa says.

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