12/7/2012

More than 9 in 10 Americans own mobile phones, but only 48% can be described as "superconnected," according to research by Forrester. These are the consumers who hold the most potential for marketers, as they use their smartphones in the most sophisticated ways, tapping into applicationss for such things as networking, shopping, checking the news and managing bank accounts, according to Forrester analyst Melissa Parrish.

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