Coca-Cola plans to debut an ad starring its iconic animated polar bears Jan. 1 and has tapped director Ridley Scott for a six-minute version. "We are excited to be bringing back a much-loved Coca-Cola icon this new year," said Zoe Howorth, marketing director for Coca-Cola Great Britain. "The animated polar bears epitomize the cheerful, heartwarming atmosphere that Coca-Cola is hoping to bring to many families this winter."

Related Summaries