Many people use Google to search for local companies, so it's important to make your small business stand out, write Perry Marshall and Bryan Todd in this book excerpt. Positive customer reviews on your company's Google Place Page can encourage new customers to give your business a try, they note. "If you receive a negative review online, it's almost impossible to get it removed," they write. "The best thing you can do to minimize its effects is to have a constant flow of fresh good reviews."

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