Unified communications firm ShoreTel has been using a word-of-mouth-marketing customer-referral program that now accounts for 29% of the company's customers. The company put together a streamlined website called GetVoIP.com that outlines the incentive programs various companies offer customers for Voice over Internet Protocol service and how they can take advantage of each one. "Most customer reference managers are happy if they can get even 5 percent of their customers to be customer references," ShoreTel Customer Programs Manager Liz Pedro wrote.

Full Story:

Related Summaries