Classic Christmas movies are filled with social media lessons, writes Samantha Owens Pyle. For instance, in "It's a Wonderful Life," Jimmy Stewart's character regains his love for life after being shown the network of support he has built by helping the people of Bedford Falls. Social media practitioners should seek to build their own online support networks to help them advance their brands. "By building a 'community' around your brand, you develop a network of people who are passionate about your business and its success," Pyle writes.

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