A great way to generate word-of-mouth marketing is by reaching out to a specific group of people to make them feel welcome, Andy Sernovitz writes. He recommends throwing an event specifically catering to their interests, paying attention to details that matter to them and using business strategies that make their lives easier. "Even if your stuff is something for everyone, you can still do remarkable things to let special groups of people know you care," Sernovitz explains.

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