1/14/2013

B2B marketers can adopt the transparency of B2C prices, product specs and educational material to rely less on sales and more on marketing, Derek Singleton writes in this list of ways B2B marketing can mimic B2C. Use trial offers when possible and get your customers involved through testimonials or other feedback loops, Singleton adds. Also, consider gamification, as SonicWALL did with its Network Security Challenge, in which IT pros competed to protect fictitious company firewalls.

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