Optiontown CEO Sachin Goel spoke at an industry event this month, using a video to highlight AirAsia X CEO Azran Osman-Rani talking about the revenue potential from an Optiontown product. "I love it, and we've immediately had a contribution to the bottom line -- over a U.S.$1 million in the first year and doubling in the second year. And I think we're on track to double that again in our third year as we extend our fleet and range of options. If I had to do it all over again, I'd definitely do it in a heartbeat," Osman Rani said. "Optiontown offers 'comfort traveler options' (Upgrade Travel Option (UTo), Empty Seat Option (ESo) and Flexibility Reward Option (FRo) -- at a fee cheaper than booking through the airline," this blogger writes.