Analysts are mostly positive about the prospects of former Liberty Media unit Starz, which starting today will be traded as a stand-alone entity. "On the positive side, Starz has 17 channels with 55 million subscribers and generates $443 million operating cash flow," said Maxim Group analyst John Tinker. "It has long-term cable carriage contracts, has theatrical pay-TV rights from Disney until 2016 and Sony Columbia until 2017, and it has a solid management team with CEO Chris Albrecht at the helm, as well as some successful original shows, such as 'Magic City.' "

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