Animal Planet's "Puppy Bowl," which airs as counterprogramming on Super Bowl Sunday, is becoming even more like the big game, with a booming ad business and big-ticket sponsorships. The cable network has sold stadium-naming rights to GEICO, and ad sales for the two-hour show are up 19% compared with 2012. Other sponsors include Subaru, for the bowl's second-screen app, and Icebreakers.

Full Story:

Related Summaries