Safeway-operated stores nationwide have signed on to sell fruit punch, orange and grape flavors of AquaBall, the zero-calorie, stevia-sweetened, vitamin-enriched flavored water from Bazi International.
Honest Tea is launching a carbonated line, Honest Fizz, in Root Beer, Lemon "Limey", Orange Pop and a cherry Professor Fizz flavor. The stevia-sweetened zero-calorie drinks is debuting at Whole Foods stores in select markets in 12-ounce cans and six-packs.
Safeway stores nationwide are now carrying zero-calorie Vitamin Squeeze Powder Water Enhancers from Ecosentials. The water enhancers are offered in Strawberry Watermelon, Lemonade, Fruit Punch, Acai Grape Pomegranate and ENERGY Black Cherry flavors, and are rich in electrolytes, zinc, vitamin C, chromium and vitamins B3, B5, B6 and B12.
Michael Schaefer, head of consumer foodservice and soft drink research for Euromonitor, predicts more beverage companies will "take control of the consumer experience" with their own retail locations, following the lead of companies such as Starbucks, tea company Dilmah, and Mexican soft drink bottler FEMSA.
Canada's public health department has set a limit of 180 milligrams of caffeine for energy drinks. Starting in February, 96 such drinks will be reclassified as food, and 28 will require new formulas to meet the new limit.
Xyience has unveiled a line of three non-carbonated, zero-calorie energy drinks sold in 16-ounce silver cans. Xenergy + True Hydration, Xenergy + Tea, and Xenergy + Lemonade are made with no artificial flavors or colors.