Axe's first Super Bowl spot, for Axe Apollo, shows a scantily clad beach-goer bounding toward a nerdy astronaut instead of the hunky lifeguard who saves her life by killing a shark with his bare hands. The BBH London spot, with the tagline "nothing beats an astronaut," will air in the third quarter of the game. Real-life astronaut Buzz Aldrin helped launch the campaign, which is offering trips into suborbital space via the Axe Apollo Space Academy contest.

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