Foursquare's recent terms-of-service change makes the location-based social network a more attractive proposition for small businesses and other brands by giving companies more access to customer data, Jennifer Nedeau writes. Location-specific user data can help businesses make savvy marketing choices, she writes. "The added access to audience information creates a greater reason to advertise on Foursquare to ensure that updates or deals from your venue show up prominently in user feeds," Nedeau writes.

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