The wide variety of criteria that groups use in ranking hotels for their green initiatives makes comparing hotels and finding the "best" green hotel a difficult task, columnist Eric Ricaurte writes. However, "Regardless of external competency to accurately compare, more important is the sense of competition building in corporate responsibility and sustainability that is spawned by the comparisons," Ricaurte writes. "As companies strive to be the greenest or most sustainable for various motives, in 2013, one can see more innovation, more improvement of tangible performance and more mainstreaming of the concepts involved."

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