1/31/2013

Mobile campaigns are credited by 17% of consumers globally with persuading them to make a purchase, according to a BuzzCity report. The firm found 3% of consumers express wariness about the security of m-payments, compared with 27% who said the same a year earlier. Almost three-quarters of mobile users cited convenience when making spur-of-the-moment purchases as an advantage of mobile commerce.

Full Story:
M&M Global

Related Summaries