Sprint and Telefonica have joined to create a mobile ad network for some 370 million customers in the U.S., U.K., Germany and Brazil. The network will use opt-in Big Data to assign profiles to users for ad-targeting purposes and geofencing opportunities.
MasterCard and Deutsche Telekom are teaming to offer NFC-enabled payments to Deutsche Telekom customers across Europe, beginning soon in Poland. To further the push, Deutsche Telekom will become a credit card issuer for MasterCard, as well as a sales partner for the point-of-sales terminals needed for NFC transactions, unlike a similar deal between, Vodafone and Visa under which Vodafone would not have issuer status.
Nissan is advertising its Qashqai model in Spain with a unique two-screen digital combination. Inputting a code turns a smartphone application into a controller for users to parallel-park a virtual car on a desktop or laptop. The campaign was designed by Plan Comunicación, OMD and MediaMind.
Mobile marketing agency Somo is working with Virgin Games for the rollout of Virgin Casino Mobile, which brings to the mobile space the Virgin gaming experience previously available only on PCs. Somo has walked the Virgin project through each stage and is planning a mobile campaign.
The introduction of the iPhone 4S disappointed some observers who were expecting a radically redesigned handset, but a closer look at the voice search service dubbed Siri shows how the new device could open new horizons in mobile advertising, according to this post.