Digital to account for 1 in 5 ad dollars globally

Worldwide, digital ad spending passed the $100 billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion. That will put worldwide digital ad spending levels -- including online and mobile advertising spending, other than messaging-based formats -- at 21.7% of the total spent on ads in all media this year.

To read more about eMarketer’s coverage of media spending click here.

Related Summaries