1/29/2013

Doctors rated Conceptus' ad for birth control implant Essure the most effective single-page ad and Pfizer's nerve pain drug Lyrica the most effective two-page ad in journals, according to the Association of Medical Media's Doctors' Choice Study. Doctors rated Boehringer Ingelheim's Pradaxa ad the best multipage ad. Ads for Humira from Abbott and Bristol-Myers Squibb's Orencia were also among the top rated.

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