By 2016, 50% of large enterprises will have deployed internal social networking platforms to improve collaboration and streamline processes, but experts say many businesses will have difficulty embracing these technologies due to misconceptions. According to Gartner's Carol Rozwell, the biggest mistake companies make is treating social business tools as just another IT solution. "Traditional technology rollouts ... followed a 'push' paradigm. Workers were trained on an app and were then expected to use it. In contrast, social initiatives require a 'pull' approach, one that engages workers and offers them a significantly better way to work," she said.