Predictive analytics can improve the relationship between insurers and agents with added transparency in several areas, including client segmentation and underwriting and pricing, writes Wade Bontrager, CEO of EagleEye Analytics. "Predictive analytics can be leveraged to give agents greater insights into customers, and place the correct agents in the correct territories. By arming agents with the best available tools to more easily and accurately build and grow their businesses, carriers can increase their bottom line, decrease churn rates and reduce risks, even in a soft market," Bontrager writes.

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