1/30/2013

Gillette has launched a U.S. campaign called Kiss & Tell, with a YouTube documentary, live events and a microsite centered on the premise that stubble lessens the appeal of kissing. The idea came from the Gillette India team, which ran a Women Against Lazy Stubble campaign. "If stubble is killing the kiss in India, we thought maybe it would also be true for American couples," said Susan Baba, U.S. communication manager for parent company Procter & Gamble.

Full Story:
ClickZ

Related Summaries