California's Golden State Warriors are reaching out to fans -- both at games and on the go -- via mobile and social marketing, using an array of digital initiatives powered by Phizzle. SMS, the mobile Web, real-time alerts and a mobile application are all part of the effort. "Everything that we do on the website, we have to think about how to translate it for the mobile site. It's a channel that is going to be increasingly important over the next few years, and it's something that we want to be known as a leader of in the space," said Kevin Cote, director of digital marketing for the basketball club.

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