1/16/2013

Google's Creative Lab unit won the USA Today Print Advertising Competition that was held to coincide with the newspaper's redesign. The Lab's entry was a print ad for Google+ Hangouts as an alternative to real meeting spaces, featuring fictional edits to a story about the Dalai Lama being denied a visa, inserting language about his decision to join a Hangout instead. Industry observers noted the irony of Google -- a leader in the online advertising revolution that has so jeopardized the future of newspapers -- winning a competition for print advertising.

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