The client experience plays a central role in maintaining loyalty, writes Allacyn Griffin-May. Show your customers how much you value them by focusing on communication before, during and after a sale and by responding to problems immediately. Small, unexpected acts of appreciation such as a handwritten thank-you or birthday card and discounts on other products or services can make a business stand out, according to Griffin-May, who also advises focusing on what you're good at, simplifying every possible step of the purchasing process and establishing an online community.

Related Summaries