Shelling out money to repave cart paths or upgrade kitchen equipment can be downright painful in tough times, but leaving parts of a club in disrepair can be a severe detriment to sales and membership levels.
“It’s a vicious cycle, but you have to do the right thing or your member retention numbers are just going to go down,” says Tim Dunlap, operational vice president of Sequoia Golf Management. “It’s hard to tell this owner that you need to spend $500,000 on clubhouse improvements or bunker renovations or greens conversions when they’re looking at revenue trend lines that have been cratering for months if not years. But you have to do it to stop the bleeding.”

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