Domino's gained acceptance in India early on with a program aimed at educating consumers about pizza. Today, U.S.-based quickservice chains including KFC, Subway and McDonald's are finding success. "The rising number of nuclear families, exposure to global trends, the increasing number of employed women, an increase in the number of dual-income households, they have all had a significant impact on eating-out habits," said McDonald's franchisee Amit Jatia.

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