The American Suntanning Association, representing owners of 14,000 indoor tanning salons in the U.S., launched a campaign aimed at countering public health officials', researchers' and dermatologists' warnings about the dangers of indoor tanning. "The organization alleges in its materials that dermatologists are intentionally giving patients sunburns, and that is simply untrue," said dermatologist Kevin Cooper of Case Western Reserve University. The National Cancer Institute and World Health Organization classify artificial ultraviolet light as a carcinogen.

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