Hewlett-Packard has had a long struggle, as detailed in this analysis, and CEO Meg Whitman says the company needs to embrace frugality and humility if it's to find its path again. To that end, she's moved top executives from their plush offices into spartan cubicles, and taken to ordering cheap and cheerful food when working late. "We are a Marriott company, not the Four Seasons," she says. "This is not a fancy pants kind of company."

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