Mobile, print and video come together in print ads in GQ and Wired magazines for a Microsoft-powered smartphone. The ads include mobile bar codes that take users to a site where than can view video of how the Nokia Lumia 920 smartphone works. "When you are taken from a static ad to a mobile experience that allows you to watch a video on the features of a mobile device or an interactive demo of a phone, your education and interest in that device is much more interactive," said Bobby Marhamat, founder of Hipscan.

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