Tablets and smartphones, often treated as afterthoughts by content providers, have become a prime target as recognition grows that many viewers are engaging with their "second screens" while watching TV shows or during commercials, industry executives say. Nielsen estimates that 40% of viewers fiddle with their mobile devices at lease once daily while watching TV. "It's not only the fans who crave it, it's also another potential form of revenue as interactivity brings in a whole new engagement and revenue," Bravo Digital Network Executive Vice President Lisa Hsia said.

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