UK supermarket chain Morrisons will formulate a plan to start selling groceries online and launch a new ad campaign aimed at defining the ways the retailer is different from its rivals, after booking a 2.5% drop in same-store sales in the six weeks leading up to Dec. 30. CEO Dalton Philips said the chain's lack of an online presence is a major factor in the sales decline, Morrisons' worst since 2005.

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