NASCAR aims to reach a younger audience and improve the experience for casual fans on mobile with a redesigned responsive-design website and a new application. "The goal was to bring NASCAR anywhere and to bring it into this new age of 'I can get it now.' If I can't get what I am looking for, I may go someplace else to get it," said John McHale, creative director at SapientNitro, which collaborated on the site and app.

Full Story:
Mobile Marketer

Related Summaries